Wrapping company cars, utes and vans is an excellent marketing tool. You already own or lease the vehicle so you aren’t paying for the advertising space, plus your vehicle moves around town, acting like a mobile billboard reaching different people each day.
To delivery maximum impact vehicle wraps need to be done well, which is why it’s always a good idea to get professional signwriters onboard. Here are five tips from the experts at Onform Signs in Auckland on creating the most powerful car wraps possible.
1. Keep Vehicle Signage Simple
Cars, vans or utes with signwriting need to get a message across in seconds. The majority of people who come across your vehicle will see it for only a fleeting instant, so you need to design signage simple enough that your company name and imagery can be easily taken in, understood and remembered.
2. Be Bold
While you want your car wrap to be simple, it doesn’t have to be plain. Because you have mere moments to catch people’s eye, bold signage is an effective way to make a lasting impression and turn your daily commute into a marketing opportunity.
Creatively wrapped cars, utes and vans will stick in people’s minds, so that they’ll be itching to park and search your brand to see what you’re all about. Be bold by using vibrant colours, eye-catching graphics and unique designs.
3. Look Professional
If you want your vehicle to stand out while driving around the streets of Auckland, using the talents of an experienced car wrap specialist makes all the difference. To look professional, you need letter size and placement to be spot on and graphics that are high quality and high resolution. Wrapping a car is not easy – to ensure everything goes smoothly, the job is best left to the professionals.
4. Imagery is Key
As a rule of thumb, strong vehicle wraps use few words paired with strong imagery – too much text is distracting when
you don’t have the time to absorb all that information. Include only necessary words like your company name, phone number and website, and rely on the imagery to grab people’s attention. Strong imagery will make viewers smile, laugh or think, which will make your brand stick in their mind long after they get out of their car.
5. Promote Your Brand
Don’t get so carried away in the desire to get noticed that you stray from your brand and core message. Vehicle wraps need to stay cohesive with your business’s brand through consistent colours and fonts, while including your company name in large, legible letters – you want people to remember you specifically, not just your graphics. When done right, a call-to-action, website address or even a slogan can be helpful tools to promote your brand and get people searching your company.
Contact Auckland signage company Onform Signs today to get started turning your fleet of company cars, vans or utes into moving billboards.